To counteract, Facebook also launched an app called Poke to give a hard time to this budding loved-by-people photo-chatting app. No one anticipated that the application would come at a stage where Facebook would feel threatened by it. So, they ideated an application and named it ‘Picaboo’ which later came to be known as ‘Snapchat’. Just like the teenagers of this digital age, they wanted to find shortcuts and innovative ways to share photos and videos in a way that was not explored yet. Though the birth of the idea happened in the mind of Reggie Brown, the journey of Snapchat began in the living room of Evan Siegel in September 2011.
Clearly, they did not expect Snapchat to blow their minds. People couldn’t have been more wrong when they thought they have seen it all with Facebook, Instagram, and WhatsApp.
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